December Seller Tip - Price it Right

Pricing your home correctly is the single most important factor to consider when you’re selling your home. When you want top dollar, it is best to have the right price the day your house goes onto the market.

There’s nothing wrong with listing your home on the high side of fair value, however overpricing your home so that there is "room to negotiate" can backfire.

Why?

• The more you overprice, the fewer buyers will come to see it. Today's buyers are educated and have all the data in their hands with the internet. They know if a home is overpriced.
  
• Very few buyers will even make an offer on an overpriced home - they will wait for the price to drop.
  
• Your property attracts the most interest when it is first listed, and the majority of showings on a home occur in the first 30 days of the listing hitting the market.
  
• After your house has been on the market for several weeks or months, buyers will notice the number of days on market and may assume there is something wrong with your home.
  
• In the end, you may end up making less money by overpricing, than you would have if you’d priced your house correctly when it first listed.
  

We have a pricing and marketing strategy that positions your home to get the highest offers in the shortest amount of time. If you're thinking of making a move, call us to find out more about how we consistently sell homes for more money and in less time that similar homes listed in the MLS.

The McIntyre Team of Keller Williams Integrity
Direct: (443) 870-4268 | Office: (443) 574-1600